The Verdict Lab Blog

Insights on mock juries & trial research

Plain-language guides for trial attorneys and for the Southwest Florida residents who serve on our paid mock juries.

What Is a Mock Jury Focus Group, and Why Are Trial Attorneys Using Them?

A plain-language explainer on what mock jury focus groups are, how a session works, and why trial attorneys use them to test cases before trial.

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For Attorneys

The Information Advantage in Personal Injury Litigation, and How to Close It

Insurers hold a structural data advantage in personal injury cases. Here is how demographically correct mock jury research closes the gap for plaintiff's firms.

How Mock Jury Data Changes the Settlement Decision

Most settlement decisions are made with incomplete information. See how mock jury data anchors the accept-or-reject call to evidence.

What "Demographically Correct" Means in Mock Jury Research, and Why It Matters

Demographic matching is the difference between research that predicts real jury behavior and research that misleads. Here is why local composition matters.

What It's Like to Be a Mock Juror: A Complete Guide for Southwest Florida Residents

What participating actually looks like: what happens at a session, how you are paid, and why your perspective matters.

What to Look for in a Mock Jury Focus Group Provider: A Guide for Trial Attorneys

Seven quality signals that separate providers producing actionable intelligence from those producing inconclusive results.